The TINTEX exceptional, Naturally Clean® finishing process launched last September 2018. Naturally Clean® enhances the natural beauty of cotton and cellulosic fibres, takes a cost effective modern approach to eliminate aggressive treatments and optimizes clean surfaces, vivid colors, providing an exquisitely smooth handfeel. Naturally Clean® achieves this by using Novozymes technology, a company that is a world leader in biological solutions. Second, using textile chemicals Beyond Surface Technologies AG which have the lowest possible environmental impact, without compromising performance. Naturally Clean® maintains the original characteristics over an extended period of time. All materials are Oeko-Tex and can also be Bluesign® certified, which will evidence the future elimination of harmful substances.

Between the first and key adopters of TINTEX brandnew Naturally Clean finishing, shines Filippa K, a leading Nordic fashion brand with a modern, smart approach to the responsible development of their lines. Emblematic pieces for the SS 2019 main collection are the Linen Wrap Dress, the M Linen Long Sleeve Tee and the M Linen R-neck short sleeve Tee made with a TINTEX heavy stretch linen, made with ROICA Colour Perfect™ family of dyeable premium stretch yarn, enriched by the unique Naturally Clean finishing.